funnel

Most internet marketers can easily get lost in Analytics Data (including ourselves sometimes). We would love to share a few quick data views that we like to look at.

Point 1 – Tracking information for goals and ecommerce transactions

a. ecommerce and goals – analytics typically gives the last visitor traffic source the conversion UNLESS the last source is “direct” and “direct” has a prior traffic source.

b. multi-channel funnels – gives tracking of goals and ecommerce the exact traffic sources

Point 2 – How to look into multi-channel funnels and get true (not overlaping) assisted conversion (that were not the final conversion)

Step 1 – Login to Analytics and click on multi-channel funnels

Step 2 – Click on top of page on conversion segments and create new

Step 3 – Setup new custom segment

Include -> assisting interaction + medium + matching regexp -> cpc

AND

Exclude -> last interaction + medium + matching regexp -> cpc

AND

Exclued -> last interaction + basic channel grouping -> Direct

in regular ecommerce conversion data, the “direct” visit if last in turn, will not show direct as the conversion but the one before. ofcourse it will be direct if only visited as direct