After searching for about 20 minutes, i could not find any hooks to explain how to track events in analytics for a wordpress site we are using (contact form 7). All you have to do is: 1. Make sure you have the latest google universal analytics code 2. Go to Contact Tab in wordpress Admin 3. Edit your form and scroll to bottom to “Additional Settings” Enter the following: on_sent_ok: "ga('send', 'event', 'Contact Form', 'sent');"