At our company we always try to encourage our clients to include “trust logos” on their sites to help with visitor confidence and higher conversion rates.

As of today, June 7th, 2012 Google just released the Google Trusted Store program for all merchants in the United States.

We wanted to include initial information about the program:

You will have to make sure that:
– You are an online business in the United States
– You are incorporated
– You have all customer service pages onsite (privacy, contact, shipping, terms, clear phone number and email)
– You feel free to submit your shipping and cancellation information to Google
– You have a Google merchant account (Google Base/Shopping Account & Feeds)

Also Google Specifies that you will NOT be able to apply if:
– They are part of marketplace sites and other sites where different stores share a common domain for their store and checkout pages.
– They are unable to add JavaScript to their confirmation pages.
– They are unable to provide daily feeds of shipped and canceled orders.
– They have greater than 50% of total orders shipped without tracking.
– They offer custom and made-to-order products in which average time to ship is greater than 14 days.
– They offer subscription services or future deliveries in which payment is taken in advance.
– They offer direct to store shipments in which customers are not direct recipients of shipment.

Visit Site Google Trusted Store for more information